Teamwork has designed and developed several custom series of made-to-measure ceramic tiles for English fashion brand Stella McCartney. The London designer has chosen us to create her ceramic coverings ever since the opening of the brand’s first flagship store.
The first bespoke tile, styled by London design firm Barber Osgerby, consisted of a unique floral hexagon, which won Teamwork a British Design and Art Direction Academy award in the Environment Design and Architecture category in 2003.
Teamwork went on to produce a special diamond-shaped three-dimensional glazed ceramic tile for a series of Stella McCartney flagship stores. The white glaze with shade variation and a pitted effect was subsequently developed on a larger range of colours, to match the other interior design features.
Last but not least, in recent years Teamwork has designed and developed several three-dimensional tiles in 24×86 cm size in partnership with the brand’s in-house design team. Intended for use in a number of stores, this project embraces various products, all designed to meet the respective requirements. The tiles were then used for the floor and wall coverings and also for the display shelves. In addition, to complete the project and ensure that every detail was entirely consistent, Teamwork produced circular ceramic inserts in the same style as the other products featured in the store, for use for the clothes hangers and shelves.