Stella McCartney

Prodotto: Esagono, Rombo, Fluted Large

For the British fashion brand Stella McCartney, TeamWork designed and developed several bespoke ceramic tile collections. Since the opening of the brand’s first flagship store, the London-based designer has entrusted us with the creation of its ceramic cladding.

The first bespoke tile, designed by London-based designers Barber Osgerby, was a unique floral hexagon. In 2003, it earned TeamWork an award from the British Design and Art Direction Academy in the Environment Design and Architecture category.

Floral Hexagonal Tile, Winner of the Environment Design & Architecture Award

Teamwork later created a special three-dimensional glazed ceramic piece with a rhomboid shape for a series of Stella McCartney mono-brand stores. The white glaze, featuring tonal variation and a speckled effect, was subsequently developed into a broader colour palette in harmony with the other interior design elements.

Three-Dimensional Rhombus Tiles with a “Salt and Pepper” Texture
Stella Mc Cartney Flagship Store, Paris 2019

In recent years, TeamWork has also designed and developed, in collaboration with the brand’s in-house design team, a series of three-dimensional 24 × 86 cm tiles. Created for various stores, the project includes several different products, each developed to meet specific design requirements. The tiles were used for wall cladding, flooring and even display shelves.

Stella McCartney Flagship Store, Florence 2019
Stella McCartney Flagship Store, Las Vegas 2019
Three-Dimensional 24 × 86 cm Tiles (Fluted Large)

To complete the project and ensure consistency in every detail, TeamWork created circular ceramic inserts, in keeping with the style of the other products used throughout the store, for coat hooks and shelving.

Stella Mc Cartney Flagship Store, New York 2019
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COLOUR
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green
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blue
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white
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cream
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grey
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yellow/orange/gold
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pink
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pink
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bronze
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bronze