Stella McCartney

Teamwork has designed and developed several custom series of made-to-measure ceramic tiles for English fashion brand Stella McCartney. The London designer has chosen us to create her ceramic coverings ever since the opening of the brand’s first flagship store.
The first bespoke tile, styled by London design firm Barber Osgerby, consisted of a unique floral hexagon, which won Teamwork a British Design and Art Direction Academy award in the Environment Design and Architecture category in 2003.
Teamwork went on to produce a special diamond-shaped three-dimensional glazed ceramic tile for a series of Stella McCartney flagship stores. The white glaze with shade variation and a pitted effect was subsequently developed on a larger range of colours, to match the other interior design features.
Last but not least, in recent years Teamwork has designed and developed several three-dimensional tiles in 24×86 cm size in partnership with the brand’s in-house design team. Intended for use in a number of stores, this project embraces various products, all designed to meet the respective requirements. The tiles were then used for the floor and wall coverings and also for the display shelves. In addition, to complete the project and ensure that every detail was entirely consistent, Teamwork produced circular ceramic inserts in the same style as the other products featured in the store, for use for the clothes hangers and shelves.

Piastrella ad esagono floreale, vincitrice del premio Enviroment Design & Architecture

In seguito Teamwork realizza per una serie di negozi monomarca Stella McCartney un pezzo speciale in ceramica smaltata tridimensionale dalla forma romboidale. Lo smalto bianco, stonalizzato e con un effetto puntinato, viene successivamente sviluppato su una più ampia gamma di colori in sintonia con gli altri componenti dell’arredamento.

Rombi tridimensionali con texture "sale e pepe"
Stella Mc Cartney Flagship Store, Paris 2019

Negli ultimi anni, infine, Teamwork progetta e sviluppa in collaborazione col design team interno al brand alcune piastre tridimensionali formato 24×86 cm. Destinato a vari store, il progetto è caratterizzato da diversi prodotti, tutti studiati in base alle rispettive esigenze progettuali. Le piastrelle sono poi state utilizzate per il rivestimento, per il pavimento e anche per le mensole espositive.

Stella Mc Cartney Flagship Store, Firenze 2019
Stella Mc Cartney Flagship Store, Las Vegas 2019
Piastre tridimensionali 24x86 cm (Fluted Large)

Per completare il progetto e renderlo coerente in ogni dettaglio, Teamwork ha realizzato degli inserti circolari in ceramica utilizzati, in linea con lo stile degli altri prodotti presenti all’interno dello store, per gli attaccapanni e le mensole.

Stella Mc Cartney Flagship Store, New York 2019
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COLOUR
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green
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blue
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white
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cream
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grey
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yellow/orange/gold
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pink
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pink
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bronze
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bronze